ISO is the leader in the professional hair industry with advanced waving technology, prescriptive-based texture products, and long-lasting, luminous haircolor.

As an exclusive professional-only salon brand, ISO has earned a reputation as the preferred stylist choice for its innovative formulations.

ISO's award-winning, patented, damage-free Option Waving system has been voted the "Stylist Choice" from BehindTheChair.com for ten years in a row.

With four different thio-free formulas, stylists can texturize with confidence and ease to create natural-looking results.

Salon Supplies Direct has some exclusive ISO products available to help you achieve the best salon professional results every time.